Traffic & Visibility · Meta Ads
Scaled visibility while keeping traffic costs efficient.
2.4M+impressions
31K+clicks
~$0.50average CPC
FocusAudience, budget, and creative refinement across multiple campaign objectives.
Real performance. Clear context.
A few examples of measurable improvements I’ve helped create across paid media and measurement. These are historical outcomes — not promises — but they show how I approach strategy, optimization, and measurement.
SELECTED CLIENT OUTCOMESPerformance ViewHistorical results
Conversions+40%+month over month
Cost / Conversion-31%lead gen example
CTR+29%search example
Average CPC-10%search example
Local CPA-81%local lead gen
PERFORMANCE TREND
↑AuditRefineTestLearnScale
OPTIMIZATION FOCUS
Search intent & keywordsHigh impact
Negatives & traffic qualityHigh impact
Measurement & lead signalsCore
CONTEXT MATTERS
Performance is evaluated alongside budget, market, competition, tracking, offer, and website experience.
Selected historical outcomes — not projections or guarantees.
Performance highlights
Lead Generation · Google Ads
More conversions at a lower acquisition cost.
40%+more conversions month over month
31%lower cost per conversion
30.9%conversion rate
FocusKeyword quality, negatives, service prioritization, campaign structure, and budget allocation.
Search Efficiency · Google Ads
Traffic quality improved while acquisition costs fell.
29%higher CTR month over month
10%lower average CPC
35%lower cost per conversion
FocusCore search intent, search-term exclusions, and stronger lead-signal tracking.
Local Lead Generation · Google Ads
More precise targeting improved conversion efficiency.
81%lower cost per conversion
12%click-through rate
8.2%conversion rate
FocusLocal intent, tighter match types, expanded negatives, and conversion tracking that could guide optimization.
These are selected historical results from individual client accounts and optimization periods. Performance varies by budget, market, competition, tracking, offer, website experience, and other factors. Results are not guarantees or benchmarks for future performance.
Let’s find the performance opportunities in your business.
I’ll look at the account, measurement, website experience, and business goal together — then recommend the next step that makes sense.