Digital Marketing Services

My Services

From paid ads to AI search visibility, here's everything I offer to help your business grow — explore each service below.

Search Engine Marketing (SEM)

Google Ads & Microsoft Ads

I manage Google Ads and Microsoft Ads campaigns from strategy through execution — keyword research, ad copywriting, bid management, and ongoing optimization. The goal is to capture high-intent searchers who are actively looking for what you offer, with messaging and landing pages built to convert clicks into customers.

Social Media Advertising

Meta Ads & LinkedIn Ads

I build and manage paid social campaigns on Meta (Facebook & Instagram) and LinkedIn, designed for both B2B and B2C lead generation. From audience targeting and creative testing to native lead forms, every campaign is built to capture qualified leads directly within the platforms your audience already uses.

Conversion Rate Optimization (CRO)

Landing page & funnel optimization

I audit and optimize landing pages and conversion funnels to remove friction points that cost you leads. Through A/B testing, page speed improvements, and clearer calls-to-action, the focus is lowering your cost-per-acquisition (CPA) and turning more of your existing traffic into pipeline.

Generative Engine Optimization (GEO)

AI-powered search visibility

As more people search using AI tools like ChatGPT, Google AI Overviews, and Perplexity, I help optimize your brand's content and structure so it gets surfaced in AI-generated answers. This means structuring your website and content to be easily understood and cited by generative search engines, not just traditional search rankings.

Remarketing & Retargeting

Multi-channel audience nurturing

I build remarketing campaigns across Google Search, Display, and Social platforms to stay in front of people who've already shown interest in your business. Sequential messaging nurtures these warm leads over time, keeping your brand top-of-mind until they're ready to convert.

Analytics & Tracking

GA4, GTM, & Microsoft Clarity

I set up and manage Google Analytics 4 (GA4), Google Tag Manager (GTM), and Microsoft Clarity to give you a clear picture of how visitors interact with your site. This includes custom event tracking, conversion mapping, and privacy-compliant first-party data collection, so your reporting stays accurate as third-party cookies phase out.

Dashboard & Reporting

Looker Studio & Datorama

I build custom dashboards in Looker Studio and Datorama that pull your marketing data into one place, so you can see what's working without digging through multiple platforms. Real-time pipeline visibility and custom attribution models help you understand exactly which channels are driving results.

Brand Awareness Advertising

YouTube, Display, & more

I run top-of-funnel campaigns across YouTube and Display networks to put your brand in front of new audiences before they're actively searching. This builds market share and brand recognition early in the buyer's journey, creating familiarity that supports your search and social campaigns down the line.

Website Management

WordPress, Wix, & more

I build and provide ongoing website management and support across platforms like WordPress and Wix, including speed optimization, landing page builds, and general tech stack maintenance. Whether you need a single landing page or full site upkeep, I handle the technical details so your website keeps performing as your marketing scales.

Ready to take your business to the next level?

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Who I Serve

I partner with businesses across both B2B and B2C, including:

Finance & professional services: banks, credit unions, wealth management, brokerages
Health & wellness: medical spas, counseling centers
Home & community: home services, construction, education, nonprofits, solar
And more: SaaS, realtors, marketing agencies/firms

Are you next up?

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Our Partnership Timeline

How We Build, Scale, and Nurture Your Lead Generation

Successful paid advertising is not a "set-it-and-forget-it" project. While I can build high-impact, short-term campaigns, true performance requires an ongoing partnership that actively nurtures your accounts. Whether you are building a marketing foundation from scratch or need an established account completely overhauled, our structured 4-phase framework ensures your investment scales efficiently over time.

Audit

We don’t guess; we inspect. Before a single change is made, I conduct an exhaustive, top-to-bottom account audit. I dig deep into your historical campaign data, tracking mechanics, and account structure to isolate inefficiencies and find quick wins. You’ll receive detailed account audit notes and actionable feedback before I ever take ownership of your accounts.

Buildout

With the strategy locked in, the heavy lifting begins. I build or restructure your campaigns from the ground up, utilizing senior agency best practices. This includes advanced platform setups, custom audience layering, high-converting ad copy angles, and bulletproof conversion tracking.

Optimize

Launch day is just day one—this is where the ongoing nurturing begins. Once your campaigns are live, I actively manage, test, and adapt them to maximize market shifts. This involves continuous A/B testing of creatives and copy, monitoring landing page conversion paths, and refining search terms and audiences to filter out waste and capture high-intent B2B or B2C leads.

Report

Transparency is non-negotiable. You shouldn’t have to wonder how your investment is performing over the lifetime of our partnership. You will receive access to a customized, real-time Looker Studio dashboard tied directly to your data. Along with that, you will receive detailed monthly reports outlining insights, optimizations, and recommendations moving forward.

FAQs

What types of businesses do you specialize in?

I partner with growing B2B and B2C small businesses focused on scaling their lead generation and brand awareness. My frameworks are engineered specifically to optimize client acquisition pipelines, improve lead quality, and maximize visibility across paid advertising channels and emerging AI engines.

What does a partnership with a freelance expert look like vs. an agency?

When you partner with me, you get senior agency-level expertise directly, without the overhead costs, layers of account managers, or fragmented communication. You receive complete custom strategy, deep-dive account audits, and hands-on campaign execution from a single dedicated professional with years of experience.

How do you handle campaign reporting and analytics?

Transparency is a core pillar of my business. You will receive a custom, real-time Looker Studio dashboard tailored to your specific goals, keeping you continuously connected to your performance metrics. Comprehensive monthly reporting and strategic reviews are also included to ensure absolute alignment.

What is your pricing model for freelance marketing services?

Because every business has distinct goals, whether you are launching campaigns entirely from scratch or overhauling an established ad account, pricing is tailored to your scope of work. I typically work on custom monthly retainers designed to align with your media spend and growth objectives.

What is your typical client onboarding timeline?

Every successful campaign relies on a rock-solid foundation. For existing ad accounts, I begin with an exhaustive, deep-dive performance audit to uncover immediate optimization wins. From initial audit to campaign launch or account takeover, the process typically takes 7 to 14 business days, depending on the complexity of your current tech stack.

Do I pay you for my ad spend directly?

No. You will always maintain 100% ownership of your ad accounts. Your advertising spend is billed directly by the platform networks (like Google Ads or Meta) using your preferred payment method. My services are billed separately under a transparent, fixed monthly management retainer.

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