Social Media Advertising

My core paid social management focuses on Meta Ads, which includes Facebook and Instagram placements, and LinkedIn Ads. I choose the platform mix based on your audience, objective, budget, funnel, and current marketing strategy.

Yes. I work across both B2B and B2C campaigns. Meta can support a wide range of consumer and business objectives, while LinkedIn is especially useful when professional attributes such as role, seniority, company, or industry are central to the targeting strategy.

Yes. I typically begin with a review of campaign structure, objectives, audiences, exclusions, creative, tracking, budgets, delivery, conversion quality, and historical performance before making major changes.

I can write ad copy and help develop the creative testing strategy. Depending on the engagement, I can work with your existing brand assets and internal or external designer, or help coordinate the static, carousel, and video concepts needed for testing.

Yes. I can build and optimize native lead-generation campaigns on Meta and LinkedIn when they make sense, or send traffic to a website or landing page. The right approach depends on lead quality, conversion friction, follow-up process, and what we can measure after the lead comes in.

There is not one universal budget. A useful starting point depends on the platform, audience size, campaign objective, expected costs, creative volume, geography, conversion rate, customer value, and how many campaigns you want to support. I recommend a budget after reviewing the business rather than using a one-size-fits-all number.

Yes. I can help connect paid social campaigns with website conversion tracking, Google Analytics 4, Google Tag Manager, platform pixels or tags, and lead-feedback workflows. When possible, I want campaign decisions to reflect lead quality and business outcomes rather than stopping at clicks or form submissions.